Thursday, 31 January 2013

Distribution Technologies

These days, there are many ways in which radio stations can distribute their show to the public. This can be done in many different ways. For example, podcasts for MP3 players or online.
A station can also get their show out by transmitting it normally using a large aerial on top of their office which distributes the radio signals within a certain boundary. When you leave these boundaries, you cannot receive the signal, and therefore cannot listen to that station.

The more distribution techniques a radio station have, the more listeners they will have. Different forms of distribution is also good as it means that when the audience is unable to listen to the radio, they can catch up on the show via the podcast.
Podcasts are a way in which radio stations can distribute their shows. It is a type of digital media which consists of Video, PDF, ePub files and audio. This is then uploaded to a website enabling a computer or a mobile device allowing access to a podcast. The BBC and Absolute Radio have podcasts on their websites.
These links will take you to their websites. Each website also enables you to download the podcasts and listen online which means that if you wish, you can listen to them repeated times wherever you are. 
Another form of distribution is BBC iPlayer which is a free online service and can be accessed by anyone with an Internet connection. It allows you to catch up on on programmes you have missed out on, but also streams live shows which you can watch.
http://www.bbc.co.uk/iplayer/tv

Often, Independent production companies will made and advert, show or jingle at their home studio, edit it the way they want, save it as a .wav or .mp3 file and then send it via email to the radio broadcaster who will have paid them to produce it. 

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